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This web site utsrowing.com.au states the following, "One of Australias leading rowing clubs, helping aspiring and elite level athletes reach the highest levels of national and international competition." We noticed that the webpage said " Rowing Club has a strong history of high-performance at national and international level competition." It also said " The Club also caters for aspiring and development athletes who have the commitment and skills to reach elite level. Join Friends of UTS Rowing. And become a valued supporter of the Club." The header had UTS as the highest ranking optimized keyword. It is followed by rowing, club, and elite which isn't as ranked as highly as UTS. The next words utsrowing.com.au used was olympic. was included but could not be viewed by web crawlers.